I Use My Experience
To Get You
The Results You Want
30
Project: Marketing Specialist Support
Ongoing 2 – 3 days a week
The relationship started with a Teams meeting December 2023, the relationship developed throughout 2024 and we continue our collaboration going forward, I am excited to now be considered one of the team.
Subject to my capacity and commitments to other client projects, our arrangement is flexible and ongoing, working 2 – 3 days a week.
Plan and Actions
To continue to build on the marketing success, sharing knowledge, ideas, and experiences to bring projects to life and collaborate with the wider Flexijet team across the globe.
- To develop the marketing strategy and tactical activity plan.
- To provide feedback and ideas to maximise marketing efforts.
- Content creation for socials and website site updates.
Direction / Results
To educating and empowering people with the information they need to understand how use advanced technology can be used to make site measurements accurate and efficient.
By showcasing Flexijet in actions, providing insights and real world examples, helping raise awareness of the benefits and excellent service offering.
And, encourage people to connect with the measurement expert team, to have conversations which can lead to an online product demonstration and ultimately a purchase.
29
Project Sept 2023 – Oct 2025
Project: Marketing Specialist Support
1 day a week
Celebrating another year working with Rosebridge and Pro Sport… our time working together has been eventful, productive and actions packed! From a safe pair of hands to help bridge a resource gap, to planning, set up and implementation of marketing projects, from a Minister event to monthly newsletter, content creation to website updates, Christmas cards and more!
Work with Rosebridge and Pro Sport began in September 2023 and I’m now booked one day a week until October 2025, with 6 months notice, as a Freelance Marketing Specialist, mentoring a bright young marketing graduate.
I extend the celebrations and my congratulations to Rosebridge and the entire team on their achievement, announced last week. Rosebridge and Pro Sport have been ranked in the Top 10 of the FTAdviser Top 100 Financial Advice Firms for 2024!
Plan and Actions
In August 2023, I was introduced to a client in need of a marketing specialist to develop and execute a marketing strategy for a busy team of directors.
My role was to provide a trusted, experienced, and capable pair of hands with transferable skills to manage the marketing efforts while the client recruited for a permanent position. Rosebridge and Pro Sport needed immediate support (2 days per week) to maintain their marketing momentum and ensure the smooth execution of their strategy during the recruitment period (August 2023 – July 2024).
I took the marketing strategy and rolled out the plan, working closely with Kath and the team of directors, Phil, Gareth, and Steven. In May 2024, the marketing manager position was filled, and I transitioned to a mentoring role for a bright young graduate, sharing knowledge and know-how.
Direction / Results
Currently, my brief is to act as a mentor for the marketing manager and a marketing specialist to the board:
- The board agrees on a headline plan and delegates tasks to the marketing manager, while I provide guidance and coaching to help complete tasks.
- I serve as a resource for the marketing manager to report to and bounce ideas off.
28
Support Family
Sharing skills and KnowledgeProject Sept 2024 – ongoing
Project: Friday’s
Plan and Actions
Helping Lee enhance his Facebook business page, “Learning to Drive with Lee Ferguson, as part of Bill Plant Driving School” working up copy, eye-catching images and scheduling posts, project success Learn with Lee Ferguson’s business is up and running with Lessons booked for next week!
Direction / Results
“Amazing work being done and cannot thank you enough for your time and knowledge to help me get set up for the journey ahead.” 🙌😍
27
Private Client
Freelance Marketing SpecialistProject June 2024 – April 2025
Project: 1 day per week
In August 2023, I was introduced to a client in need of a marketing specialist to develop and execute a marketing strategy for a busy team of directors.
My role was to provide a trusted, experienced, and capable pair of hands with transferable skills to manage the marketing efforts while the client recruited for a permanent position.
The client needed immediate support (2 days per week) to maintain their marketing momentum and ensure the smooth execution of their strategy during the recruitment period (August 2023 – July 2024).
I took the marketing strategy and rolled out the plan, working closely with the team of directors. In May 2024, the marketing manager position was filled, and I transitioned to a mentoring role for a bright young graduate.
Plan and Actions
The brief is to act as a mentor for the marketing manager and a marketing specialist to the board.
The board agree a head line plan, I delegate tasks to the marketing manager whilst giving guidance and coaching her on how to complete tasks.
Be a resouce for the marketing manager to report to and bounce ideas off.
Direction / Results
To share my knowledge and guide new talent as she embarks on her journey.
Successfully maintained the marketing strategy during the recruitment period.
Responsible for empowering the next generation with the tools and insights to help her thrive and grow.
Continued success and smooth operation of marketing projects.
To continue to support the board, ensure the smooth running of marketing projects, and continue to build on success.
26
North American Private Client
Freelance Marketing SupportProject Jan 2024 – Feb 2025
Project: 2 – 3 days per week, to support a busy sales, support and marketing team.
I first met the client on a call whilst gaining product knowledge about Flexijet 3D for, one of their dealer in the UK, my existing client.
That call turned out to be a great meeting as a couple of months later I got a call to see if I would be interested in helping to support Flexijet North America’s sales and marketing efforts.
What an amazing opportunity, working internationally, with an amazing team who truly know the meaning of collaboration and supporting others to do the best they can to get the results they want!
Ethos and values aligned, I jumped at the chance.
Initially I was booked 2 days until end of March 2024 and now the client has extended our time of working together to 2 – 3 days a week until the end of Feb 2025.
Plan and Actions
During our time working together, I share my knowledge, ideas, and 30 years’ experience in set-up, planning, implementation, strategy, and management of marketing, creative, design, print, web, socials, live events and motion graphics projects to help get the results and value we all want from our work.
- To develop a marketing strategy and tactical activity plan.
- To provide feedback, ideas and suggestions on existing marketing efforts.
- To create content for organic and paid social media ads, to brief from collateral supplied.
- Website revamp, bring line with marketing efforts. Create nav and new page, all content and graphics for new sections and pages, work with existing platform HubSpot.
Direction
Get more prospects with the funds to purchase, to have a conversation with the sales team which will lead to on online product demonstration.
It was envisaged from the outset that the time difference would not be a concern. Way of working agreed the project is running smoothly, I have members of the team in Europe who are reachable during my working day if there is anything that requires a quicker response than our working dynamic with the North American team but to date the systems, tools and process we have in place works.
Click to read feedback mid project from 👉 Daniel Frisch Flexijet 3D MD 🎯
25
Project Dec 2023 – Jan 2024
Project: Share Knowledge and Skills
2 days, to help a friend bridge a knowledge gap to get started promoting her business.
Felicity was first introduced on LinkedIn, following a recommendation from a friend. After working together for 8 months a friendship developed that extended outside the work environment.
Therefore, I was delighted when Felicity asked me if I could help with her new venture, a little bit of guidance and getting some content together for socials.
Plan and Actions
Develop and create some video content for LinkedIn as a series of Tips.
The plan:
- Not too polished content, natural, authentic, raw but confident.
- Felicity is to be front and center.
- 1 day to get as much content done as we could, in 1 shoot.
- 1 bag of props (hat, scarves, jackets, glasses, accessories).
- 1 location/venue multiple backdrops.
- 1 home office environment.
Direction
Content developed, created, and supplied for use.
1 day shoot Felicity on the script and me on venue sourcing, shot set-up, shoot, edit, and content creation.
1 day edits and video creation in Canva.
10 videos produced and ready to schedule on socials.
24
Project Oct 2023 – April 2024
Project: Stonegate Glass Tooling Campaign Planning, Set-up, Implementation and Management
Working 1 day per week, rolling month to month, to help bridge a resource gap.
Kick-off
- Getting to know the brand and product
- Taking the project and working on visions, plans and ideas to move Glass Tooling forward based on your brief.
- Outlined marketing strategy and ideas to inspire conversations and communications with prospects.
Plan and Actions
Develop the overall Glass strategy, detailed marketing content tactical plan and
roll-out the campaign.
· Strategy and detailed plan:
Stonegate Tooling delivering Glass into new markets
· Roles and responsibilities defined: working closely with the sales team.
· Target market and approach: established.
· Media defined to reach target market:
o Leaflets: copy and design brief created.
o External OnPoint Connections onboarded: appointed agency and liaising with design and print team.
o eMarketing: copy and content creation in Mailchimp.
o Stand out DM / Merch: ideas and source products.
Direction
Supporting the team move forward with the Glass campaign, helping them attain the results they wanted.
The Stonegate team provided insights, ideas, direction, and support to make things happen quickly, a collaborative approach and can-do team!
· Week 4 November: First eShot mailed out with 84.4% open rate and 6% CTR
· Week 1 December: Leaflet “Look brilliant – ace work, thank you” WhatsApp from the Marketing Director, the day the leaflets dropped!
23
Private Client
Marketing Project ManagerSeptember 2023 – July 2024
Following a recommendation on LinkedIn, I was appointmented to support their client as marketing manager.
“A trusted, experienced and capable pair of hands who has transferable skills to take the marketing strategy and roll out the plan for a busy team of directors, across 3 x different locations.”
After a period of working together to see if I was the right fit, I am very pleased the booking is now confirmed until end July 2024.
Plan
To work as marketing manager, supporting the directors in bringing the marketing strategy to life.
Set-up, implement and manage marketing activity including but not limited to socials and events.
Direction
2 days per week review October 2023, March 2024 and now booked until July 2024.
1. Working from home.
2. Ideas to maximise potential that aligns with marketing strategy.
3. Working on tacticial content plan and marketing activity plan roll out.
22
East Riding Private Client
Marketing Project Management SupportOctober – December 2023 Booking
Following a recommendation on LinkedIn from one of my connections of 5 years, I worked with the Marketing Director for 3 days in October so he could understand if freelance support was the right fit for the business and the team’s busy schedule.
After a 3 days, I am now working 1 day a week throughout November and December.
Plan
Campaign planning and management.
- Marketing Strategy
- Activity Plan
- Suppliers briefed
- Action log
Direction
1 day per week October Review, now working to end December 2023
1. Working from home.
2. Ideas to maximise potential.
3. Sharing knowledge and experience.
21
Agency Digital Marketing Manager
Freelance SupportAfter being tagged and recommended in the Agency’s Linkedin post I contacted the agency.
The client called and checked my credentials were right for them.
An intro meeting at their office in Leeds followed, to discuss the role and to meet the team.
We mutually agreed, to work together for 2 days initially, to ensure we were the right fit.
The first booking complete, I was booked for the rest of March, Tuesdays, and Wednesdays, to provide freelance support to fill resource gaps whilst the client seeks to recruit a full-time person.
Mid March I was booked again until the end April, then booked again in May, June, July and August! Recurring Wednesdays and Thursdays.
I am now booked to work projects to completion until end November.
Plan
To provide support and digital marketing project management for:
- Paid social media advertising, including the creation of ads in Canva across different media types
- Posting ads on social media channels and monitoring the performance of each ad
- Updating social media (manual and scheduling).
- Updating website
- Supporting the PR team with outreach activities and activities as needed
- Content creation, including copy and visuals.
Direction
2 days per week ends November 2023
1. Working from home with the occasional meeting in the office (when required).
2. Ideas to maximise potential.
3. Sharing knowledge and experience to quickly help attain results.
20
Wild and Wondrous is an eco florist, the owner is a good friend.
So when Nicola called to say she needed help with her marketing I didn’t hesitate to make it happen.
We made time in our busy schedules to get together the very next weekend.
“The things you taught me in such a short time really helped” [Nicola]
Plan
Spend the day together brainstorming ideas, getting to grips with what the issues were and how I could share my knowledge and experience to turn things around that:
a. did not cost Nicola any more money as she had just invested in a new website.
b. would drive traffic to her eCommerce website.
c. start the phone ringing with orders again.
Direction
1 day Working face-to-face reviewing socials.
Teaching Nicola tips and tricks to help drive traffic to her website.
1. Clean up socials to improve engagement i.e. getting rid of bots, fake, redundant accounts.
2. Strategic posts relevant to her customers wants and needs.
3. Reaching out to customers for feedback via emails and DM.
4. Reminding customers how valued they are through offers and exclusive promotions.
19
Freelance Project Support/Repeat Business
Contract renewed starting Jan until end Feb 2023, following a period of working projects to end Dec 2022.
I first started to work with this Private Client, in August 2021, on a 3-month contract. During the course of 2022, I work recurring and ad hoc projects.
Working on a project-by-project basis, days booked in advance.
The role developed and evolved over time, from working directly with the sales team to onboarding new members of the team.
It’s great to continue what we’ve started and help set the foundations for a more effective and smoother process for new team members and the wider team.
Plan
To continue to provide freelance support to the client, Sales and BIDs team:
- agreed daily rate (not changed)
- can be flexible with hours and days where needed, generally hours are 08:30 – 16:30
- a conduit between teams, reviewing documents, second pair of eyes, sense checking, generally helping, sharing knowledge, experiences and lessons learnt with new and existing teams.
Direction
3 days per week.
Working from home with some requirements to go into the office on-site to attend meetings.
18
Project Complete Sept 2022
Westcountry Resorts is the business, founded 13 years ago, the pandemic meant dynamics changed for a while for Richard but with the support of customers, family and friends Westcountry Resorts is his focus again.
I was happy to be working with Richard, good friend. Glad I was able to help and support him as he got back to his business.
Plan
To clean-up old profile, re-establish connections on LinkedIn to help Richard while he starts to network with suppliers and build up the business again.
- Content Ideas
- Plan & Schedule Posts
- Content Writing and Creation
Direction
1 day, working from Home.
Richard manages day-to-day communications and engagement.
Project proposal / Kick-off document presented.
Richard is running with his vision and plan.
17
Freelance Project Manager/
Consultant
Projects until end August 2022.
Working with private clients, due to the nature of the work we are doing together and the privacy that surrounds the projects I am unable to share the detail of the scope of works or clients.
Working to capacity 4 days per week until the end August
Plan
1. Supporting the client and their teams, sharing knowledge, using my experiences of marketing projects to deliver their projects and helping to fill resource gaps whilst the client is going through the stages of recruitment.
2. Providing guidance, ideas, strategy, working on the client’s vision to deliver on marketing goals: social planning, content and scheduling / website content updates.
Direction
1. Recurring projects, av. 2 – 4 days pw, working from home, until end August.
2. Ad hoc, repeat business, project by project basis av. 1 – 2 days pw, working from home, until end August.
16
Project until end April 2022.
Working with Kathy, Anne-Marie and the team during a busy period, helping to bridge a resource gap in the marketing department whilst they are recruiting.
Kathy is a neighbour, known each other for a long time, I am glad I’m able to help.
Plan
Supporting the Marketing Manager:
- Content: Blogs, Website, Socials
- Plan Socials: Twitter/LinkedIn initially
- Proofing /Second Pair of Eyes on Content
- Forums: Content / Tips
- Analytics / Socials Performance
- Landing Page Content for Website
- Phone Testimonials
Direction
Working to brief, providing support where needed and helping Fusion HR move forward with their marketing plan.
15
Private Client
Recurring Days
Working until end May 2022.
I am so grateful to be working on projects for a client I have been working with since first being introduced to each other back in August 2021.
NDA signed, the work I am doing is confidential.
It’s a massive compliment to be asked back and I am really pleased to be working with the team again in 2022.
Plan
After helping to fill resource gaps during a busy period for the business last year, the contract was extended and we worked together for the latter part of 2021.
2022 I am back working with the team, supporting and helping with projects.
Direction
Working to brief, plan of actions and getting stuff done.
14
Tripz.uk
Affiliate
Tripz.uk Affiliate
You too can become an Affiliate and earn a little extra cash.
The Affiliate programme was part of the brief for the ongoing website development and marketing when Tripz.uk launched.
Plan
If a booking is made via the link that you’re given in your “my affiliate dashboard”, you get 10% of the overall booking and you will be paid on the maturity of the booking.
A campaign was (soft launched) on socials for a trial period, to encourage other’s to visit the website and become an affiliate.
Direction
How you earn money with the Affiliate Programme?
You promote https://tripz.uk/ to your friends, family and connections e.g. on socials or website.
The customer clicks and makes a booking.
Conversion is tracked.
You (the affiliate) get paid when Tripz.uk booking goes ahead.
13
Private Client
Freelance
Support
12 recurring days booked to Feb 2022.
Work with the team to project completion.
Help bridge resource gaps whilst new starters are onboarded.
Plan
2 days per week
To provide support where it is needed.
Using knowledge gained from past projects to support the team to help ease workloads.
Directions
Continue to support the team as previous works:
“The team have all enjoyed working with you and you stepped into some unknown waters and picked this up very quickly and with a smile as usual.” [Sales Manager]
To read more from the team I’ve worked with go to the testimonials page to read their feedback.
12
Tripz.uk
Website
Project
.Having carried out my initial research and produced a clear marketing plan with an agreed schedule of actions we started to aggressively move forward with stage 1 of the Tripz.uk branding and promotion for Summer 2021.
Motorhome Online Booking Website was the next stage on the action plan for me and the Tripz.uk team.
The site will continue to develop throughout 2022 with content updates and new functionality planned to align with business plan rollouts.
The Tripz.uk team will manage socials and website, as March 2022.
Plan
Fully automated eCommerce site for 4 and 6 berth Motorhome rentals.
- Online bookings to make it quicker, easier and smoother for customers to view a Motorhome, find available dates and book their holiday.
- Target market: ABC1’s, affluent 25 – 70yrs, adventure seekers, families, couples, cyclists, dog owners, walkers: outdoor lovers, sporty types, and enthusiasts.
- Seasonal hire rates and hire agreements available: off-peak, peak time hires.
- Tripz.uk is a small team therefore we have to work with the resources available: establishing roles and responsibilities, agreeing on the processes and procedures for hires, so the site manages as much of the hire detail as possible.
Direction
To create a stable platform that will grow with the business.
Detailed Brief: site map, creative approach, outline content, and functionality plan produced.
Briefed four of my connections who I knew had the capabilities, technical ability, creativity, and relevant experience to consider the brief and who could help bring a clear vision to reality.
Client-approved developers based on their portfolio, ways of working, and experience of the proposed solution.
Live Dec 2021: WordPress site including bespoke/custom build elements and updates to the chosen template, go check it out 
Tripz.uk
11
Tripz.uk
Marketing
Consultant
Ad Hoc Project
Working as a team with the MD, project manager and finance team to bring the visions to life:
- Name
- ID
- Marketing Strategy
- Website: Plan, Set-up and Implement and Manage Project
- Social Media Plan: Plan, Set-up and Implement and Manage Project
Plan
Motorhomes were purchased in July 2021 the aim was to get them hired out in August and on hire 365 per year there after.
- Terms and conditions done
- Motorhomes on booking sites
- Social media channels set-up and content plan established
- Ecommerce site development: brief agency, creative brief, content plan, site maps and direction.
- Ensure customers had a great experience from enquiry to pick-up
- Drive bookings across all active channels
Direction
Working closely with the team at Tripz.uk it was a project turn-around like no other.
Both Motorhomes on hire throughout August.
Customer reviews in, very positive about their experience and the team at Tripz.uk
Website in development due to go live October
Motorhome hires continue in September and advanced booking enquires are coming in for 2022
10
Private Client Freelance
Support
3 Month Project Up to Nov 2021 (Contract was extended to Mid Dec)
The Brief:
- To help fill resource gaps
- Sales admin support
- Team liaison and communications
Plan
2 days per week for 3 months
To provide support in managing, attaining and collating content for projects from people within the organisation.
Direction
To support the sales and senior leadership team where I can to help ease workloads.
09
Indigo HS Marketing Consultant
Ad Hoc Project
The Brief:
- One to one day session: working on developing the marketing plan
- Help with website plan: website map, content plan and writing content
Plan
Worked with Jayne, focusing on a plan of actions to enable her to move forward with her business plan.
Starting with the marketing approach and create content that is a true reflection of her offer.
“Health and Safety Educator not HS Police”
Next actions agreed.
Direction
Brainstorming ideas and establishing:
- Tone of Voice
- Key Messages
- Target Market / The Who’s
- Media Channels
- Approach
Website map and content plan completed.
- Sections Required
- Text For Each Page
Jayne is now working on her website.
08
Walker Group Marketing Consultant
Following the website project launch and social media strategy roll out in 2020, I’ve continued to work with Walker Group.
Helping to establish a course of actions that led to successes in raising the brand’s profile:
- attracting new customers
- keeping Walker Group top of mind with existing customers and suppliers
- attracting new team members to the business.
I’m continuing to work with the team to help them move forward with the plan.
Plan
Working two days per week doing what needs to be done.
Taking actions to help move projects forward to where Walker Group want them to be.
Scope:
- Walker Group Marketing
- The Facade Office Development
- Roles & Responsibilities
- Processes & Procedures
- Internal Communication
- Content Creator: Social, Newsletter, Marketing Presentations, Website Updates
Raising Awareness & Building Stability
Supporting the team with marketing initiatives, processes, and the implementation of effective systems to help get results for Walker Group and to achieve the successes we all want from our work.
Whilst fulfilling the social media plan: content strategy, ideas, set-up, and content creation.
Walker Group marketing project manager manages day-to-day communications and engagement on social channels.
07
Stone Edge North Marketing Consultant
Project launch June 2021 – project completion.
Providing the resource, support and time to bring projects to life.
Managing a new website design, development and set-up www.stone-edge.co.uk
- Creating the brief, liaising with web agency to get the job done.
- Whilst working on socials approach that aligns with the brief and Stone Edge North’s plan
Plan
Working 2 days website brief to launch, 1 day per week socials:
- Website Project Management
- Social Media Kick Off Plan
- Strategic and Tactical Plan
- Social Channels Set-up / Business Profile Pages Created
- Batch Content Creation and Scheduling Weekly Posts
Providing Resource & Ideas
Supporting the team move forward with their plan, getting them to where they want to be.
The Stone Edge team manage day to day communications and engagement across all channels.
06
SDM Signs and Graphics Ltd
To help Spencer start to market the full service offering of the business.
Strategy, tactical plan, batch content creation and scheduling.
Pleased to say, the project was a success, in August 2021, due to volumes of work, levels of enquiries and manpower, Spencer is on a recruitment drive and continues to manage his social channels without the need for my services.
Plan
After the initial two month plan of actions rolled out, we continued to work together, at a day a month reviewing month on month.
Raising Awareness
Social media plan, content strategy, ideas, set-up and content creation.
Spencer manages his day to day communications and engagement across social channels.
05
Targeted Agency Marketing Consultant
Help develop Targeted Agency.
Strategy, tactical plan, to set the scene for a continued engagement.
Project ends May.
Then the Targeted Team will move forward with their plan to develop and grow the business.
Plan
A three month plan of actions, at a day a week reviewing at week 8 to see where we go from there.
Raising Awareness
Social media plan, content strategy, ideas, set-up and content creation.
Targeted team manage their day to day communications and engagement.
04
Walker Group Marketing Consultant
Ideas, detailed brief, content plan and specification for new website.
Strategy, tactical plan, social content and project management.
[Credit Karl, resident in house graphics support, OnPoint PowerPoint for producing the social media animations]
Developing Their Brand
Establishing the brief, helping to bring the branding and website project back on track. To ensure Walker Group‘s new website was a true reflection of their vision.
Raising Walker Group's Profile
Social media plan, content strategy, ideas, set-up and content creation.
Walker Group marketing project manager, manages day to day communications and engagement.
03
Snowflake Media Consultant
Recruiting a team for a specific project and on-boarding new Client.
Digital Agency Processes & Procedures.
A two month project two days per week, Nov – Dec.
[Credit Karl, resident PowerPoint specialist OnPoint PowePoint for his help in creating the final PowerPoint decks]
Processes & Procedures
Processes & Procedures established, documents created: internal and external. Including presentations and supporting documents: templates in Word and PowerPoint.
Team In Place
Providing the resource needed to recruit and on board two new members within 2 weeks.
02
Wildcats Huddersfield
Volunteer:
Project Consultant
Website Content & Plan
A Vision
A shout out on social media, lead to a mutually beneficial connection.
Making It Happen
Providing the support needed to make a vision a reality.
01
Five Talents Client Ambassador
I was a promoter of Five Talents’ services and a representative for the client to ensure their project ran smoothly, to brief and budget.
Five Talents Creative Design
From freelance to employed contract, 1 year turned into 4 successful years, 3 days a week, until COVID!
Providing Support Needed
Supporting the MD and Creative Director.